– magazine, Indian culture, South Africa, design
Design Indaba, the award winning South African conference and magazine, asked Wieden + Kennedy Delhi to edit and design their special India issue and I was co-editor of the project.
The magazine, titled "Once we were cool" is structured as an A to Z of the best of Indian culture and wants to be both a celebration and criticism of Indian values, heritage and contemporary reality. From a photo shoot paying homage to iconic "wet sari" film moments to the Tamil superstar Rajinikanth to India's eco-friendly tradition, Design Indaba Made in India is an insider's guide to Indian creativity, culture and identity that's far away from the typical kitsch, Bollywood-inspired stereotypes.
Role: Writer, editor.